By now you’ve probably heard the hype – digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming (and quite frankly bursting at the seams) and brands are putting more of a focus on digital marketing than ever before.

Bigger budgets, increased pay and more career choice are just some of the benefits digital marketing professionals can look forward to this year and beyond.

Debating over whether to change career direction or what to study next? You might want to discover the big digital marketing benefits first. They’re good, we promise.

But first, let’s look at what digital marketing is and what skills are in demand!

What is digital marketing?

In some ways, digital marketing is not that different from traditional marketing: you’ve got a product that you need to sell, and looking to ways to engage with customers to build brand awareness and eventually ‘close’ a sale.

Digital marketing encompasses more roles and skills than ever before, and it’s this flexible, versatile nature of the business that makes it so fascinating and exciting.

What types of digital marketing jobs are there and what topic areas would they cover?

here are a wide range of digital marketing jobs out there meaning there are a huge variety of career options.

1.Search engine optimization (SEO)

2. Search engine marketing (SEM)

3. Social media

4. E-commerce

5. Email marketing

6. Content management and curation

7. Web development

8. Web Analytics

9. Business/marketing strategy

To kick start or advance your career it’s a good idea to think about getting training in at least one or two specialty areas unless you’re in or gunning for management, in which case you’ll probably need to know quite a bit about them all. Contact Us for Career counselling

What digital skills are in demand?

The digital economy is embedded in every corner of our lives, and it’s not going anywhere. There’s a solid budget going into digital marketing now as opposed to traditional marketing.

93% of online activity starts with a search engine and ensures the continued effectiveness of SEO as a superior marketing strategy while about 80% of people make an online purchase at least once a month. Anyone thinking about starting or leading a business needs to have a basic understanding of digital marketing in order to convert customers.

There is plenty of room for people looking to enter the world of digital marketing and related careers. In 2019, some of the most in-demand skills are content creation and curation, social media strategy and analytics, which is great news for those who were towards the creative, social and business end of the spectrum.

For those who are more technically minded, there’s still plenty of demand and quite a high earning potential for those who specialize in technologies like SEO and SEM since this is what can be at the base of what drives profits in any business.

Content marketing relies on traffic and anyone with the technical expertise to analyze these patterns is going to be a valuable asset, especially as these types of jobs become more complex with the advent of artificial intelligence and machine learning.

So, now you know what digital marketing is and what the demand is, what are the benefits?

  1. Become an In-Demand Professional
  2. More Career Choice
  3. Get Paid More Than Your Peers
  4. Kick start Your Career Easily
  5. Become an Agile & Versatile Professional
  6. Work with Different People Every Day
  7. Get to Be Creative (and Experiment)!

How Do You Become a Digital Marketing Professional?

If you have a background in marketing management, copy writing, web development or even design, you already possess plenty of transferable skills to go into digital marketing.

You’ll probably want to get started on your own personal branding and build a portfolio in order to build your own unique digital presence. It’s tough to stay on top of all of the latest trends, but getting a solid understanding of the basics of up and coming trends like AI and virtual reality in the context of how they’re being used for marketing is an excellent place to put your focus as well.

You should certainly make sure that your social media streams are consistent with your skills and aptitude–in other words, talk about what you are interested in and learning about publicly and as often as you can.

Final Thoughts

Ultimately, there are huge opportunities for digital professionals across roles and industries.

As digitization continues at a rapid pace, employers on a global scale are seeking out skilled employees that can fill the skills gaps in their organizations and drive business objectives such as leads, revenue, and brand awareness.

Future-proof your career with a knowledge of digital marketing to enjoy a fast-paced and enjoyable career and competitive salary.

Start your digital marketing career today with a Professional in Digital Marketing. Download a brochure today.

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